
‘Gallup. Real. True.’ Brand unique to Gallup, officials say
The Gallup City Council unanimously passed a lodgers tax marketing brand recommendation at the July 26 regular meeting. The approval gives the city a new logo: “Gallup. Real. True.”
The branding options were suggested by the Idea Group of Santa Fe and HK Advertising, also of Santa Fe.
“If you’re not managing your brand, other people do it for you,” James Glover of the Idea Group told council members during a short presentation. “We feel this is a good name brand for Gallup.”
Background-wise, the Gallup-McKinley County Chamber of Commerce submitted an application to the New Mexico Department of Tourism in...