![](/images/resized/images/news/2016/126_sep01/27_100_100.jpg)
For the New Mexico Tourism Department, much of selling the state is easy, as the Land of Enchantment’s natural beauty sells itself. And since the department’s 2012 launch of the New Mexico True campaign, businesses can leverage the visibility and heft of the state’s sales efforts by becoming certified as New Mexico True.
While certification is free and offers a way to supplement a company’s advertising and marketing efforts, it comes with some legwork.
Get...