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‘Working together to be a place where
you Find Your Joy’
In today’s brand-driving world, it’s imperative that a community has a clearly defined and well-recognized brand just like Nike, Google, and Apple. People seek out what they know. When an individual is looking for a place to live, work, play or stay, the more he or she understands the benefits and experiences a community provides, the more likely they are to seek out that destination.
To ensure there is a clear understanding of what McKinley County offers, McKinley County administration has developed a bold, new community brand. Following extensive research and soliciting a wide range of input from residents...