
Are they good for marketing?
Is the number on a rodeo buckaroo’s back a marketing tool?
That was the question for city councilors on July 26, and ultimately they decided the answer is yes, if it includes certain design features.
At issue was whether Lodger’s Tax funds, which are designated for marketing efforts to get “heads in beds,” could be used to pay for rodeo back numbers. The question came up because Lodger’s Tax rules were updated about a year ago and back numbers were excluded from the list of approved marketing uses.
“One of the things recommended was that back numbers for participants wouldn’t be eligible. The idea was that it was a piece of paper pinned...